The Square Bears have said before one of their biggest inspirations are Chic. So from this I have been watching a few music videos by Chic, some of their biggest hits, including their new song featuring Nile Rodgers. What I have found is that they are all performance based, held at some sort of disco, in each video! They started to change their style with “Good Times” most likely because of better VFX and more capable technologies, they had different scenes which symbolised ‘good times’ a couple of these being: the club where they are performing, a boat and a restaurant with a couple in. What I also noticed about this video is that there was more experimentation with the camera angles, it all seems very digital rater than their older material. With the new song “I’ll Be There” it interchanges between three different settings, and it also has three different styles of music video. It is a performance based video, as well as a concept/dance and a party/club video, which is quite interesting for my study.
Links to songs I listened to:
Chic ft Nile Rodgers “I’ll Be There” (https://www.youtube.com/watch?v=2OXoSLANXIY)
Chic “Le Freak” (https://www.youtube.com/watch?v=4KUL9-eNXzQ)
Chic “Everybody Dance” (https://www.youtube.com/watch?v=pyqKmUgkMOs)
Chic “Good Times” (https://www.youtube.com/watch?v=pyqKmUgkMOs)