In the editing process I have created a few different promotional videos. These are different to the first video, these are more focused on the music and content of the music video whereas the intention of the first video was to get people interested in The Square Bears and what they have to offer in the future, it gave a preview into a guide track we had been working on. These new videos I have been working on feature the bands list of songs. So far I have created 2 short promo’s with their songs ‘Love is a Crime’ and ‘KO4’. The video features footage from the music video. (The quality is different to what it is on social media sites as I had to convert them to a different format in order to insert them into my blog post).
I have created these promotional videos because this is something someone with my job role would do, it is a way to drip feed the information to the public, to make them really anticipate the release of the video. An example of this are used across the music industry. Mine are just on a smaller scale. Beyoncé used the same technique when releasing “The Visual Album” (https://www.youtube.com/watch?v=5z8vP9JziQo).