Thinking more in terms of the music video. I have created a team of myself and a media student, this person will film the music video then I will take it away and edit the whole thing, bring in the music track and make sure it is perfect before sending it out to Niall to be marketed. In terms of pre-production I will be undertaking the role of booking the locations (what need to be booked), arranging meeting times and creating a storyboard for the production. The storyboard will involve the whole layout of the video (so all the different shots/elements). I will also be using the storyboard in post-production. Here it will prove most useful as this is where I will be putting every shot together.
There have been a couple of ideas which have been up in the air. What the band want is a kind of half and half, so a performance based and a narrative based video. For the performance side we have booked out the ‘black room’ at Lincoln College. We have a day in here to create this side of the production. In terms of narrative the band want something tongue in cheek, not too serious, just to show their attitude as a band. They are not serious people, so it would not be a true reflection of them if I were to create it like this. So at the minute I am in the process of looking at different bands music videos. A big band which I’m looking at for the moment is Bowling for Soup, particularly their songs ‘Girl all the bad guys want’ (https://www.youtube.com/watch?v=VGRxmYXi4Io), ‘High School Never Ends’ (https://www.youtube.com/watch?v=jrxI_euTX4A) and Punk Rock 101 (https://www.youtube.com/watch?v=Ajq4Ek-jChA). These are great examples for what I want to achieve because they are very tongue in cheek. However saying this most of their songs take on this form of performance and narrative.
The narrative in ‘Girl all the bad guys want’ is completely tongue in cheek, it mixes performance with a narrative. The narrative runs off other bands music videos, but they are done as a mash up of parodies. This is quite a good technique, something I could incorporate into the video! They mix up the song with the band Staind music video and a Limp Bizkit video, however they put comedic twists onto these. in the Staind music video they have the character act very comedic, making it a massive parody of the original, they have the character smoking.. dropping his cigarette and setting the apartment on fire! In the Limp Bizkit parody they but a comedic twist of the characters dress sense in the original video, and they also include a reference with another band that have a rivalry with Limp Bizkit.
‘High School Never Ends’ is based around un-popular high school kids who go back to high school 20 years later to play the same gig, when they get there they realise it is all the same, the social ladder still remains and their still un-cool! They begin to play pranks on the people who bullied them when they were younger. I like this style of video because it almost takes on the form of a film.
‘Punk Rock 101’ is based around a kind of army training camp.. but for punk music, kind of like a parody of a cop film. It takes the actors through the process of turning into a punk rocker! From the clothes, to the haircut, to the playing style. The traditional ‘tough army guy’ is present in the video acting as a goal for the people who have been taken into the process. But through this song as well they keep their style of plying half performance and half narrative. This is a very interesting set.
